I have had an awesome afternoon at Scandic Anglais with Monster.
I have learned so much about the company, background and how to be a better salesman,when it comes to headphones and Hi-Fi cables.
First of Monster is a very cool company, not much unlike Apple. They simply do things differently, they innovate. Did you know that Monster actually has over 300 patents, in cable and audio development? Monster Cables was founded by Noel Lee in 1979, in his own garage. He was an early audiophile and professional drummer. When he recorded in the studio, he simply got frustrated because he could never recreate the live sound in his studio. An instrument can sound amazing in real life, but he could never get “the same” result in his studio speakers. Noel tried to replace the speakers, the microphones.. everything. But the problem stayed the same.
Then it hit him, “maybe it is the cables?”. Back in the 70s pretty much all speaker cables was the same. You even got them for free when you bought an Hi-Fi system at your local electronic store.
This was when Noel Lee started making his own audio cable, the Monster Cable. From this moment he changed the industry forever. Today, Monster is still as strong and growing everyday!
I have never been much into Beats by Dre headphones. I think it is to much focus on the wrong things. Of course they sound good, but not THAT good that I hoped for when I first heard about the hype.
But Monster also makes their “own” headphones. Like Monster Jams and Monster Turbines for example.. They are very nicely executed in both sound, design and Quality. There are some brand new models coming this year. Like Vektr (collaboration with Diesel). Inspiration is one of my new favorites! They focus on personal style. You can easily change the headbands, to match your outfit or personality.
I am pretty sure that Monster headphones will dominate the charts this year. And I am really looking forward to their new models, in the future.
I want to thank Monster Thomas and his U.K. college Adam Drane for a very nice afternoon.